At VaVia, every new territory we open is about more than adding another pin to the map. It’s about expanding into markets where strong local ownership, economic momentum, and long-term growth potential align with our vision for building the nation’s most trusted dumpster rental brand.
That’s why we’re excited to welcome VaVia Memphis to the network.
Led by husband-and-wife team Lee and Marlin Melendez, VaVia Memphis marks an important milestone in our continued expansion across the Southeast and reinforces our commitment to partnering with experienced entrepreneurs in high-opportunity markets.
Why Memphis Matters
When evaluating franchise expansion opportunities, we look for markets with strong economic fundamentals, population stability, ongoing development activity, and a business environment that supports long-term growth.
Memphis checks every box.
As one of the most important logistics and transportation hubs in the United States, Memphis serves as a gateway for commerce throughout the Mid-South. The region continues to experience steady investment across residential construction, commercial development, industrial facilities, infrastructure improvements, and property redevelopment.
For the dumpster rental industry, these trends matter.
Behind nearly every construction project, renovation, cleanout, redevelopment effort, or business expansion is a need for reliable waste removal. Dumpster rental demand often serves as an indicator of broader economic activity, making Memphis an attractive market for sustainable long-term growth.
The launch of VaVia Memphis strengthens our presence in Tennessee while expanding our ability to serve customers throughout Shelby County and neighboring communities in North Mississippi.
The Right Market Requires the Right Owners
While market selection is important, franchise success ultimately comes down to ownership.
One of the reasons VaVia has been able to grow across 24 markets in 12 states is our commitment to partnering with operators who bring proven leadership experience and a customer-first mindset.
Lee and Marlin embody exactly what we look for in franchise ownership.
Together, they bring more than 40 years of experience spanning logistics, operations, customer experience, and marketing leadership. Their professional backgrounds align naturally with the systems-driven, service-focused approach that defines the VaVia brand.
After relocating to Memphis in 2019, they developed strong ties within the community and gained firsthand experience with the region’s growth trajectory. Their decision to invest in VaVia wasn’t simply about starting a business—it was about building something meaningful in a community they believe in.
That local commitment is critical to our franchise model.
Customers don’t want a national call center experience. They want a local business owner who understands the market, answers the phone, communicates clearly, and takes ownership of every customer interaction. That’s exactly what Lee and Marlin bring to Memphis.
Strengthening the VaVia Network
Every successful franchise location creates value beyond its own market.
As new owners join the system, the entire network benefits from shared best practices, operational insights, local market expertise, and stronger brand awareness.
The addition of VaVia Memphis helps strengthen our regional footprint across the Southeast while reinforcing the consistency customers expect from the VaVia brand. Whether a customer is renting a dumpster in Nashville, Memphis, Atlanta, or another VaVia market, they can expect the same commitment to reliability, responsiveness, and professional service.
This consistency is one of the reasons franchise candidates continue to explore VaVia as an opportunity.
Our model combines local ownership with proven systems, centralized support, brand standards, and operational processes designed to help franchisees build sustainable businesses in their communities.
A Sign of What’s Ahead
The launch of VaVia Memphis is another example of the momentum we’re seeing across the franchise system. As demand for dependable dumpster rental services continues to grow, we’re focused on expanding into markets where experienced entrepreneurs can build strong local businesses while contributing to the growth of the broader brand.
We’re proud to welcome Lee and Marlin Melendez to the VaVia family and excited to watch them serve the contractors, businesses, property managers, and homeowners helping shape the future of the Mid-South.
For VaVia, Memphis isn’t just a new territory. It’s another step forward in building a national brand powered by exceptional local owners.